What Makes Local SEO So Great?

What Makes Local SEO So Great?

Local search engine optimization – which is the art and science of using Google to find buyers in your neighborhood – is more popular, and more powerful, than ever before. But business owners who haven’t taken advantage of this trend in the past sometimes ask: What...
Never Run Out of Blog Topics Again!

Never Run Out of Blog Topics Again!

More often than not, the hardest part about developing a blog post is coming up with the original topic or inspiration. Writer’s block is a real thing, especially when writing is just one of many things you have to do in a day and you’re feeling pressure to come up...
How to Build a Great Blog Post

How to Build a Great Blog Post

You don’t have to be a professional writer to come up with great blog posts week after week. You just have to follow this tried-and-true formula for content marketing success:   Start with a timely topic – If you can tie your blog to a current trend or news topic,...
One Fix for Email Unsubscribers

One Fix for Email Unsubscribers

I love sending email newsletters. One thing I hate about it, though, is getting a report afterward and seeing that one of my subscribers has decided to take themselves off my list. That doesn’t just tell me they weren’t interested in reading what I had sent, but also...