by Tammy Finch | Nov 14, 2020 | Articles, Interviews, News
Sometimes, I hear from clients who just don’t seem to be making any progress with search engine optimization on Google, even in light of the recent algorithm changes that made it easier to for local businesses to come up in search results. More often than not, my...
by tammylfinch | Apr 30, 2017 | Articles, Interviews, News
There are a lot of ways to compare different business web designers. You could look at their respective samples and see which ones you like. Or, you could compare fees and see who charges less. You might even sit down to have a consultation with each one to see which...
by Tammy Finch | Feb 12, 2017 | Articles, Interviews, News
Last month Becca and I took a road trip to Waukesha, WI so I could speak at a WordCamp there. For those that do not know, WordCamps are sponsored by the WordPress foundation and are educational weekends for people who want to know more about how they can use...
by Tammy Finch | Feb 17, 2016 | Articles, Interviews, News
Are you guilty of treating the photos and images in your email marketing as an afterthought? If so, now is the time to change your ways. Here are three ways you can use graphics more effectively in your email newsletters: #1: Choose an image or photo that’s...
by Tammy Finch | Nov 30, 2015 | Articles, Interviews, News
Want more of your subscribers to open your emails? That starts with writing better subject lines. Here are five easy ways you can make yours more compelling: #1: Ask a Question – see if you can frame your subject in the form of a question (like “Are you...
by Tammy Finch | Oct 15, 2015 | Articles, Interviews
Now that Google is emphasizing geography in its search results, and customers are increasingly turning to web directories instead of printed Yellow Pages guides, finding local customers is easier than ever with online marketing. And yet, we occasionally meet with...
by Tammy Finch | Oct 3, 2015 | Articles, Interviews
Sometimes, when we talk to web design clients about ongoing web maintenance, we can almost see them roll their eyes. It’s as if they’re thinking: “First we have to pay for the website, now you want us to pay to keep it, too?” That’s certainly one way to look at...
by Tammy Finch | Sep 27, 2015 | Articles, Interviews
There is a lot of information out there about search engine optimization, but not a lot in the way of great advice. Let me explain: there are plenty of experts willing to teach you about tags, keyword density, page titles, and inbound links. They’ll happily take your...
by Tammy Finch | Sep 21, 2015 | Articles, Interviews
Lots of online marketers, and especially newer ones, waste thousands and thousands of dollars in pay-per-click advertising every year because they neglect to follow one simple rule: look for buyers, not searchers. Never forget that the goal of your campaigns is to...
by Tammy Finch | Jun 18, 2015 | Articles, Interviews, New Services
Facebook ads – and social media advertising in general – present an interesting dilemma for a lot of business owners and marketers. On the one hand, we’ve all seen firsthand how quickly PPC ads took off, and were effective, as search engines gained in popularity. But...
by Tammy Finch | Mar 26, 2015 | Articles, Interviews, New Services, News, Uncategorized
Most of us will never come closer to a zombie apocalypse than the slow crawl through our Monday morning drive to work, but that doesn’t mean there aren’t a few things we can learn from our favorite undead drama. In fact, it turns out watching a little bit of TV...
by Tammy Finch | Mar 18, 2015 | Articles, Interviews, New Services, News
With almost 60% of your website visitors being mobile, what more evidence do you need to convert your website to a mobile responsive site? How about your Google ranking? Google wants your website to be mobile friendly or they will rank your website lower on their...
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