Why SEO Isn’t Actually Getting More Complicated

Why SEO Isn’t Actually Getting More Complicated

Read a few articles about search engine optimization (a.k.a. SEO) lately and you’ll get the distinct impression that it’s tougher and more complicated than ever. The algorithms change, AI is shaping search results, and humans are more discriminating than they used to...
The Big Lessons From Elon’s Twitter Implosion

The Big Lessons From Elon’s Twitter Implosion

If you’ve been watching the news lately, then you probably already know that Twitter seems to be going up in flames with Elon Musk at the helm. It’s too soon to say whether the service will actually go out of business, but it’s fair to observe that things are probably...
How to Make Your 2022 Online Marketing Plan Stick

How to Make Your 2022 Online Marketing Plan Stick

Online marketing plans and New Year’s resolutions have a lot in common. Both tend to begin each January, with the best goals and loftiest intentions. And similarly, both tend to have been forgotten by the time February rolls around. If you’re a business owner you...
Why You Must Own Your Name Domain

Why You Must Own Your Name Domain

When I’m giving advice to business owners, executives, or professionals about online reputation management, one of the things I always stress is the need to own the domain that corresponds to your name (e.g., TammyFinch.com). While this advice is often unexpected, and...
One Big Covid Lesson for Business Owners

One Big Covid Lesson for Business Owners

All big “game-changing” events leave us with big lessons, and the current Covid pandemic is no exception. There will undoubtedly be many future changes – like more work from home arrangements and sick day policies – that will stem from the lessons we’re learning...
4 Ways to Bring Your Business Website Back to Life

4 Ways to Bring Your Business Website Back to Life

Websites are often launched with big plans and lots of excitement. The business owners behind them invest a great deal of time and money getting them online, firm in the conviction they will devote the time and money needed to keep pages up to date, make sure plug-ins...
3 Reasons Every Small Business Needs to Try Local SEO

3 Reasons Every Small Business Needs to Try Local SEO

Local search engine optimization (SEO) is a literally transformative marketing channel for small businesses. And yet, we regularly talk with owners, managers, and executives who haven’t yet tried to optimize their websites to attract customers in their own...