by tammylfinch | Mar 20, 2023 | Articles, News
Read a few articles about search engine optimization (a.k.a. SEO) lately and you’ll get the distinct impression that it’s tougher and more complicated than ever. The algorithms change, AI is shaping search results, and humans are more discriminating than they used to...
by tammylfinch | Feb 15, 2023 | Articles, News
Do you ever feel like online marketing success – the kind that’s measured in actual dollars and customers – feels slightly out of reach? A lot of business owners do, and there is a fairly simple reason why. That’s because getting customers over the internet seems...
by tammylfinch | Jan 5, 2023 | Articles, News
If you’ve been watching the news lately, then you probably already know that Twitter seems to be going up in flames with Elon Musk at the helm. It’s too soon to say whether the service will actually go out of business, but it’s fair to observe that things are probably...
by tammylfinch | Jan 8, 2022 | Articles, News
Online marketing plans and New Year’s resolutions have a lot in common. Both tend to begin each January, with the best goals and loftiest intentions. And similarly, both tend to have been forgotten by the time February rolls around. If you’re a business owner you...
by webserv | Aug 21, 2021 | Articles, News
East Peoria, IL, August 21, 2021: Web Services, Inc., a long time supporter and business owner of the East Peoria area, announced the launch of a website for the East Peoria Historical Society. Web Services has donated a website and hosting to the historical society...
by Tammy Finch | Jul 17, 2021 | Articles, New Services, News
When business owners and other potential clients ask me about the return on investment for their new websites, I tell them confidently that a good web presence will always pay for itself. That’s not a sales pitch – basic math will back it up. Consider this: if a dozen...
by webserv | Jun 13, 2021 | Articles, News
When I’m giving advice to business owners, executives, or professionals about online reputation management, one of the things I always stress is the need to own the domain that corresponds to your name (e.g., TammyFinch.com). While this advice is often unexpected, and...
by tammylfinch | Mar 30, 2021 | Articles, New Services, News
Although I’ve become something of an Illinois expert in the field of online reputation management, I find that lots of business owners, self-employed people, and professionals don’t really understand the term. Is it something you should care about, especially if you...
by Tammy Finch | Nov 14, 2020 | Articles, Interviews, News
Sometimes, I hear from clients who just don’t seem to be making any progress with search engine optimization on Google, even in light of the recent algorithm changes that made it easier to for local businesses to come up in search results. More often than not, my...
by webserv | Apr 20, 2020 | Articles, News
All big “game-changing” events leave us with big lessons, and the current Covid pandemic is no exception. There will undoubtedly be many future changes – like more work from home arrangements and sick day policies – that will stem from the lessons we’re learning...
by webserv | Apr 9, 2020 | Articles, News
Websites are often launched with big plans and lots of excitement. The business owners behind them invest a great deal of time and money getting them online, firm in the conviction they will devote the time and money needed to keep pages up to date, make sure plug-ins...
by webserv | Sep 6, 2019 | Articles
Local search engine optimization (SEO) is a literally transformative marketing channel for small businesses. And yet, we regularly talk with owners, managers, and executives who haven’t yet tried to optimize their websites to attract customers in their own...
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