One Fix for Email Unsubscribers

One Fix for Email Unsubscribers

I love sending email newsletters. One thing I hate about it, though, is getting a report afterward and seeing that one of my subscribers has decided to take themselves off my list. That doesn’t just tell me they weren’t interested in reading what I had sent, but also...
Facebook Interview

Facebook Interview

Last month I gave a popular presentation on Facebook for SCORE Peoria.  I was interviewed on Peoria’s Good Company television show regarding Facebook. It’s fun to talk to Mark and Gretchen.  They did their homework and asked some good questions.  Next...
The Hard Truth About SEO

The Hard Truth About SEO

There is a lot of information out there about search engine optimization, but not a lot in the way of great advice. Let me explain: there are plenty of experts willing to teach you about tags, keyword density, page titles, and inbound links. They’ll happily take your...
Why Website Maintenance is Good Insurance

Why Website Maintenance is Good Insurance

Sometimes, when we talk to web design clients about ongoing web maintenance, we can almost see them roll their eyes. It’s as if they’re thinking: “First we have to pay for the website, now you want us to pay to keep it, too?” That’s certainly one way to look at it —...
Do You Need Local Customers?

Do You Need Local Customers?

Now that Google is emphasizing geography in its search results, and customers are increasingly turning to web directories instead of printed Yellow Pages guides, finding local customers is easier than ever with online marketing. And yet, we occasionally meet with...
Why WordPress Just Keeps Getting Better

Why WordPress Just Keeps Getting Better

WordPress is already in use on tens of millions of websites all around the world. But the globe’s most popular CMS (Content Management System) isn’t just widely-accepted, it’s also getting better and better all the time. This is one of those situations where following...