When business owners and other potential clients ask me about the return on investment for their new websites, I tell them confidently that a good web presence will always pay for itself.

That’s not a sales pitch – basic math will back it up.

Consider this: if a dozen people a day visit your website, that’s going to add up to more than 4000 potential customers in a year. Assuming that a great website increases your conversion rate by just 1%, that’s 40 new sales opportunities that you get with the new website and wouldn’t have gotten with an old one.

Of course, a good website can make much more of a difference than that — but the point is that it doesn’t take many new buyers for an upgraded web presence to be a profitable investment. So if you’re thinking about a new website, what are you waiting for?

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