News/Media

How Important Is Local Search?

How Important Is Local Search?

Local search is crucial for small businesses. With more and more people using search engines to find local products and services, it's essential for small businesses to have a strong online presence. By optimizing their websites for local search and ensuring accurate...

The Best and Worst of Services Like Wix

The Best and Worst of Services Like Wix

I know some entrepreneurs who think that services like Squarespace and Wix are some of the best tools ever invented. I also know more than a few web designers who think they are complete ripoffs. Which group is correct? You could make a good argument that it’s...

Why SEO Isn’t Actually Getting More Complicated

Why SEO Isn’t Actually Getting More Complicated

Read a few articles about search engine optimization (a.k.a. SEO) lately and you’ll get the distinct impression that it’s tougher and more complicated than ever. The algorithms change, AI is shaping search results, and humans are more discriminating than they used to...

The Big Lessons From Elon’s Twitter Implosion

The Big Lessons From Elon’s Twitter Implosion

If you’ve been watching the news lately, then you probably already know that Twitter seems to be going up in flames with Elon Musk at the helm. It’s too soon to say whether the service will actually go out of business, but it’s fair to observe that things are probably...

How to Make Your 2022 Online Marketing Plan Stick

How to Make Your 2022 Online Marketing Plan Stick

Online marketing plans and New Year’s resolutions have a lot in common. Both tend to begin each January, with the best goals and loftiest intentions. And similarly, both tend to have been forgotten by the time February rolls around. If you’re a business owner you...