News/Media

Why You Must Own Your Name Domain

Why You Must Own Your Name Domain

When I’m giving advice to business owners, executives, or professionals about online reputation management, one of the things I always stress is the need to own the domain that corresponds to your name (e.g., TammyFinch.com). While this advice is often unexpected, and...

The Importance of NAPS … to Your Website

The Importance of NAPS … to Your Website

Sometimes, I hear from clients who just don’t seem to be making any progress with search engine optimization on Google, even in light of the recent algorithm changes that made it easier to for local businesses to come up in search results. More often than not, my...

One Big Covid Lesson for Business Owners

One Big Covid Lesson for Business Owners

All big “game-changing” events leave us with big lessons, and the current Covid pandemic is no exception. There will undoubtedly be many future changes – like more work from home arrangements and sick day policies – that will stem from the lessons we’re learning...

4 Ways to Bring Your Business Website Back to Life

4 Ways to Bring Your Business Website Back to Life

Websites are often launched with big plans and lots of excitement. The business owners behind them invest a great deal of time and money getting them online, firm in the conviction they will devote the time and money needed to keep pages up to date, make sure plug-ins...

3 Reasons Every Small Business Needs to Try Local SEO

3 Reasons Every Small Business Needs to Try Local SEO

Local search engine optimization (SEO) is a literally transformative marketing channel for small businesses. And yet, we regularly talk with owners, managers, and executives who haven’t yet tried to optimize their websites to attract customers in their own...

9 Smart Investments for Your Small Business Website

9 Smart Investments for Your Small Business Website

We all know it’s smarter to spend a little bit of money today if it means getting a big return or avoiding a hefty bill tomorrow. Unfortunately, we run across a lot of business owners and marketing managers who aren’t making the smart, small investments they should be...

The Right Way to Use Social Media to Promote Your Business

The Right Way to Use Social Media to Promote Your Business

Small business owners across the globe have been using social media to promote their business for years now. After all, social media does not only provide business owners with access to a whole new audience, but also gives them the chance to become as creative and...

5 Tips to Improve Your Local SEO

5 Tips to Improve Your Local SEO

As the owner of a small business with a limited budget, you’re probably worried about the visibility of your brand. After all, chances are that you’re competing against behemoths of the industry with deep pockets and huge marketing budgets. Fortunately, however, a...

Does SEO Still Work?

Does SEO Still Work?

This is a question business owners seem to be asking their web design teams more and more. With each new Google algorithm update, and every fresh wave of competition for paid and organic search listings, a new crop of marketers wonders whether search engine...

A Surprising First Step for Job Seekers

A Surprising First Step for Job Seekers

There is a lot of advice out there about finding a job using the Internet, and more than a few guides that tell you how you can best take advantage of social media to orchestrate your next career move. That’s why I’m surprised so many job seekers miss an obvious first...

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