How Important Is Local Search?

How Important Is Local Search?

Local search is crucial for small businesses. With more and more people using search engines to find local products and services, it’s essential for small businesses to have a strong online presence. By optimizing their websites for local search and ensuring...
Navigating the Digital Landscape: Understanding the Significance of GDPR and Cookie Compliance for Your Website

The Best and Worst of Services Like Wix

I know some entrepreneurs who think that services like Squarespace and Wix are some of the best tools ever invented. I also know more than a few web designers who think they are complete ripoffs. Which group is correct? You could make a good argument that it’s...
Why SEO Isn’t Actually Getting More Complicated

Why SEO Isn’t Actually Getting More Complicated

Read a few articles about search engine optimization (a.k.a. SEO) lately and you’ll get the distinct impression that it’s tougher and more complicated than ever. The algorithms change, AI is shaping search results, and humans are more discriminating than they used to...
The Big Lessons From Elon’s Twitter Implosion

The Big Lessons From Elon’s Twitter Implosion

If you’ve been watching the news lately, then you probably already know that Twitter seems to be going up in flames with Elon Musk at the helm. It’s too soon to say whether the service will actually go out of business, but it’s fair to observe that things are probably...
Navigating the Digital Landscape: Understanding the Significance of GDPR and Cookie Compliance for Your Website

How to Make Your 2022 Online Marketing Plan Stick

Online marketing plans and New Year’s resolutions have a lot in common. Both tend to begin each January, with the best goals and loftiest intentions. And similarly, both tend to have been forgotten by the time February rolls around. If you’re a business owner you...
What Makes Local SEO So Great?

What Makes Local SEO So Great?

Local search engine optimization – which is the art and science of using Google to find buyers in your neighborhood – is more popular, and more powerful, than ever before. But business owners who haven’t taken advantage of this trend in the past sometimes ask: What...