WordCamps – Our Trip to Waukesha, WI

WordCamps – Our Trip to Waukesha, WI

Last month Becca and I took a road trip to Waukesha, WI so I could speak at a WordCamp there.  For those that do not know, WordCamps are sponsored by the WordPress foundation and are educational weekends for people who want to know more about how they can use...
How to Build a Great Blog Post

How to Build a Great Blog Post

You don’t have to be a professional writer to come up with great blog posts week after week. You just have to follow this tried-and-true formula for content marketing success:   Start with a timely topic – If you can tie your blog to a current trend or news topic,...
One Fix for Email Unsubscribers

One Fix for Email Unsubscribers

I love sending email newsletters. One thing I hate about it, though, is getting a report afterward and seeing that one of my subscribers has decided to take themselves off my list. That doesn’t just tell me they weren’t interested in reading what I had sent, but also...
The Hard Truth About SEO

The Hard Truth About SEO

There is a lot of information out there about search engine optimization, but not a lot in the way of great advice. Let me explain: there are plenty of experts willing to teach you about tags, keyword density, page titles, and inbound links. They’ll happily take your...