If you’ve been reading my blog lately, you’ve already seen plenty of great reasons to invest a bit of time and money into online reputation management. Having customers say good things about you online can make it easier for you to grow your sales, while just a few pieces of negative feedback can deep-six your marketing campaigns.
As if that weren’t reason enough, it turns out that a little bit of reputation management can actually help make your website more visible on Google, too. Here’s how:
- Google indexes reviews quickly. Google and the other search engines consider customer reviews to be very important. It’s no surprise, then, that they tend to index reviews quickly and display them in search engine results. That means good feedback is very likely to be seen by new customers.
- Search engines like timely and credible information. One way you help build a strong online reputation is by engaging customers through social media. That also happens to be a good way to build up your content profile and get noticed by Google.
- Content marketing and reputation management go hand-in-hand. The more content you post, the more often you go online. The more often you’re online, the better you become at working with, and responding to, actual customers. The two activities naturally go hand-in-hand.
- A strong online reputation helps generate conversions. When buyers see good reviews and information about you online, they feel safer making that initial purchase or introduction. So having a good online reputation means you can turn more search visitors into paying customers.
Struggling to understand how things like web design, search engine optimization, and online reputation management work together? Set up a free meeting with Tammy Finch today to see how we can help make your business more visible over the Internet.