3 Reasons Every Small Business Needs to Try Local SEO

3 Reasons Every Small Business Needs to Try Local SEO

Local search engine optimization (SEO) is a literally transformative marketing channel for small businesses. And yet, we regularly talk with owners, managers, and executives who haven’t yet tried to optimize their websites to attract customers in their own...
9 Smart Investments for Your Small Business Website

9 Smart Investments for Your Small Business Website

We all know it’s smarter to spend a little bit of money today if it means getting a big return or avoiding a hefty bill tomorrow. Unfortunately, we run across a lot of business owners and marketing managers who aren’t making the smart, small investments they should be...
5 Tips to Improve Your Local SEO

5 Tips to Improve Your Local SEO

As the owner of a small business with a limited budget, you’re probably worried about the visibility of your brand. After all, chances are that you’re competing against behemoths of the industry with deep pockets and huge marketing budgets. Fortunately, however, a...
Does SEO Still Work?

Does SEO Still Work?

This is a question business owners seem to be asking their web design teams more and more. With each new Google algorithm update, and every fresh wave of competition for paid and organic search listings, a new crop of marketers wonders whether search engine...
A Surprising First Step for Job Seekers

A Surprising First Step for Job Seekers

There is a lot of advice out there about finding a job using the Internet, and more than a few guides that tell you how you can best take advantage of social media to orchestrate your next career move. That’s why I’m surprised so many job seekers miss an obvious first...
4 Ways Online Reputation Management Helps With SEO

4 Ways Online Reputation Management Helps With SEO

If you’ve been reading my blog lately, you’ve already seen plenty of great reasons to invest a bit of time and money into online reputation management. Having customers say good things about you online can make it easier for you to grow your sales, while just a few...
5 Social Media Areas You Need to Address at Work

5 Social Media Areas You Need to Address at Work

More and more, businesses are getting their employees involved in social media marketing. That makes good sense – most of us log on to sites like Facebook and Twitter anyway, and having “more hands on deck” makes it easier to post new content and respond to customers...
Why You Must Own Your Name Domain

Why You Must Own Your Name Domain

When I’m giving advice to business owners, executives, or professionals about online reputation management, one of the things I always stress is the need to own the domain that corresponds to your name (e.g., TammyFinch.com). While this advice is often unexpected, and...
4 Subtle Ways to Improve Your Online Reputation

4 Subtle Ways to Improve Your Online Reputation

If you’ve been following my blog lately or have seen one of my presentations, then you already know I’m doing what I can to teach small business owners about online reputation management – something that can make a bigger impact on your bottom line than you might...
How Do You Monitor Your Online Reputation?

How Do You Monitor Your Online Reputation?

I’m on a mission to help business owners, marketers, and job seekers to protect their reputations online. So today I want to share with you a handful of tools you can use to see what others are saying and, if necessary, to take action to clean up your profiles:...
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