Sometimes, when we talk to web design clients about ongoing web maintenance, we can almost see them roll their eyes. It’s as if they’re thinking: “First we have to pay for the website, now you want us to pay to keep it, too?”
That’s certainly one way to look at it — but a better way is that website maintenance is like a very inexpensive form of insurance. Not only is it good for keeping your website up-to-date, but it can also be an absolute lifesaver if something bad ever happens to your shiny new web presence.
Data loss resulting from hacking, hosting problems, and simple employee errors can all kill your website in a matter of seconds. If you find yourself dealing with any of those issues, the first thing you’re going to want is someone who knows your website inside and out, has performed regular backups, and can get it restored within minutes. That’s exactly what you get with ongoing website maintenance.
Your website is a big investment. Doesn’t it make sense to maintain it and get the insurance you need to keep it secure?