News/Media
What’s the Difference between a Cheap Website and an Affordable One?
As a business owner, you probably need to save money wherever you can. That includes getting an affordable business website. But one thing you probably don’t want to do is get a “cheap” web presence. What’s the difference between the two? In my opinion, it’s a matter...
Why Good Email Services are Worth the Money
If you produce a regular email marketing newsletter, going with a premium service like a aWeber, Constant Contact, or Mail Chimp) is definitely worth the investment. Sure, you could save a few dollars a month by taking your business elsewhere, but you’ll get a lot...
3 Easy Ways to Show Google You’re Trustworthy
In case you haven’t noticed, Google is paying more and more attention to the authority and credibility of its search results. The people who use Google want more reputable and trustworthy answers to their questions. As a result, Google is looking harder at your online...
Some Tips on Using Local SEO
As you know, our new local SEO service has really taken off. It’s a great way to get your website listed higher in search but also be more visible with local searches such as “Find Food Peoria”. (scan your company here) Website magazine published a fantastic article...
Do You Hear That? It’s the Future of Search…
Can the biggest search trend of the decade be quiet and loud at the same time? It’s a question worth asking, because voice search – a feature found in Google’s phone apps and the new version of Windows – is becoming more and more popular by the day… and changing the...
3 Ways to Use Images More Effectively in Email Newsletters
Are you guilty of treating the photos and images in your email marketing as an afterthought? If so, now is the time to change your ways. Here are three ways you can use graphics more effectively in your email newsletters: #1: Choose an image or photo that’s...
The Best Thing about Facebook Advertising
A lot of clients expect pay-per-click advertising on Facebook to be similar to Google’s AdWords platform. It is, but with one key distinction – Facebook advertising lets you target a kind of person instead of a search phrase. That’s a big deal for two reasons: Buyers...
Why Website Management Matters
Website management – having your designer look after your website after it’s been launched – is an inexpensive and underrated service. Although a lot of business people treat the ongoing maintenance of their web presence as an afterthought, they can help you...
Does Online Reputation Management Really Matter?
In honor of my new book availability, Managing Your Online Reputation, I'm starting a new service, appropriately named Online Reputation Management. Read more about it here. Anyone who signs up, will get my new book for free. Does Online Reputation Management Really...
When is the Best Time to Upgrade Your Business Website?
Wondering whether it’s time to give your website a fresh look? There’s never a bad time to improve your most important marketing and public relations tool, but here are a few especially good occasions to improve your web presence: When your current website is...
5 Easy Ways to Improve Your Email Subject Lines
Want more of your subscribers to open your emails? That starts with writing better subject lines. Here are five easy ways you can make yours more compelling: #1: Ask a Question – see if you can frame your subject in the form of a question (like “Are you...
How Often do You Need to Check an Adwords Account?
In a perfect world, you could set up a Google AdWords campaign, fill in your billing details, and then let it run forever… with fresh customers coming to your site every day without any further maintenance or input from you. In reality though, you do need to check on...