News/Media
One Fix for Email Unsubscribers
I love sending email newsletters. One thing I hate about it, though, is getting a report afterward and seeing that one of my subscribers has decided to take themselves off my list. That doesn’t just tell me they weren’t interested in reading what I had sent, but also...
Facebook Interview
Last month I gave a popular presentation on Facebook for SCORE Peoria. I was interviewed on Peoria's Good Company television show regarding Facebook. It's fun to talk to Mark and Gretchen. They did their homework and asked some good questions. Next year, SCORE had...
The Hard Truth About SEO
There is a lot of information out there about search engine optimization, but not a lot in the way of great advice. Let me explain: there are plenty of experts willing to teach you about tags, keyword density, page titles, and inbound links. They’ll happily take your...
Have You Tried Facebook Advertising Yet?
Not every internet marketing fad turns out being “the next big thing.” Some are just fads, and a complete waste of money. Over the last few years, though, we have seen social advertising – particularly in the form of Facebook PPC ads – become a profitable source of...
Do You Have Fakers on Your Email Subscriber List?
When you send out an email newsletter, does it seem like it’s really going out to a few dozen people instead of the thousands of subscribers you see on your list? If so, then you probably have a lot of “fakers,” people who don’t bother to unsubscribe from your...
4 Dirty Internet Marketing Tricks to Watch Out For
Being successful in business means inviting competition. When other entrepreneurs see you are doing well, they often decide to try to get a piece of the pie for themselves. Unfortunately, some of your competitors might try to go a step too far. Some business...
Why Website Maintenance is Good Insurance
Sometimes, when we talk to web design clients about ongoing web maintenance, we can almost see them roll their eyes. It’s as if they’re thinking: “First we have to pay for the website, now you want us to pay to keep it, too?” That’s certainly one way to look at it —...
Do You Need Local Customers?
Now that Google is emphasizing geography in its search results, and customers are increasingly turning to web directories instead of printed Yellow Pages guides, finding local customers is easier than ever with online marketing. And yet, we occasionally meet with...
How to Make Important Contacts on Social Media
Social media sites like LinkedIn can be great for making new connections to decision-makers and companies you’d like to work with. But, just like in high school, there’s no guarantee that the people you want to network with are going to accept you into their circles...
One Good Reason to Care about Web Hosting
Have you completely forgotten about your web hosting? Are you one of those business owners who isn’t even quite sure what company hosts their website? If either of those sounds like you, rest easy in the fact that you’re in good company. Most people treat web hosting...
Why WordPress Just Keeps Getting Better
WordPress is already in use on tens of millions of websites all around the world. But the globe’s most popular CMS (Content Management System) isn’t just widely-accepted, it’s also getting better and better all the time. This is one of those situations where following...
What’s the Difference between a Cheap Website and an Affordable One?
As a business owner, you probably need to save money wherever you can. That includes getting an affordable business website. But one thing you probably don’t want to do is get a “cheap” web presence. What’s the difference between the two? In my opinion, it’s a matter...