In honor of my new book availability, Managing Your Online Reputation, I’m starting a new service, appropriately named Online Reputation Management. Read more about it here. Anyone who signs up, will get my new book for free.
Does Online Reputation Management Really Matter?
This is a question I actually hear quite a bit, especially when I’m presenting at business events. The short answer is: “Not really… unless you care about getting customers or keeping the ones you have.”
Although a lot of business owners and executives discount the value and power of online reputation management, the fact of the matter is that it’s incredibly important.
If you don’t believe me, consider for a moment that Google processes more than 2 billion search requests each and every day. Granted, most of those won’t have anything to do with you or your business, but a small percentage will. In fact, you can bet that someone who’s interested in working with you will turn to Google almost immediately.
Knowing that, it’s easy to see how one bad review or piece of negative feedback could hurt your sales and marketing potential – even if the underlying information isn’t true or accurate. Because potential customers, vendors, and employees will all see what someone has written, it can have a huge impact on the future of your company.
The flipside of that coin is that monitoring and even repairing your online reputation doesn’t have to be difficult, time-consuming, or even expensive. As with most things in marketing, you just have to have a good plan in place. So, if you’ve been putting off reputation management for a while, now is the time to start taking a closer look.