News/Media
How to Make Your 2022 Online Marketing Plan Stick
Online marketing plans and New Year’s resolutions have a lot in common. Both tend to begin each January, with the best goals and loftiest intentions. And similarly, both tend to have been forgotten by the time February rolls around. If you’re a business owner you...
Web Services, Inc. Launches New Website For East Peoria Historical Society
East Peoria, IL, August 21, 2021: Web Services, Inc., a long time supporter and business owner of the East Peoria area, announced the launch of a website for the East Peoria Historical Society. Web Services has donated a website and hosting to the historical society...
Why a Good Website Will Always Pay for Itself
When business owners and other potential clients ask me about the return on investment for their new websites, I tell them confidently that a good web presence will always pay for itself. That’s not a sales pitch – basic math will back it up. Consider this: if a dozen...
Why You Must Own Your Name Domain
When I’m giving advice to business owners, executives, or professionals about online reputation management, one of the things I always stress is the need to own the domain that corresponds to your name (e.g., TammyFinch.com). While this advice is often unexpected, and...
Online Reputation Management Explained in 60 Seconds
Although I’ve become something of an Illinois expert in the field of online reputation management, I find that lots of business owners, self-employed people, and professionals don’t really understand the term. Is it something you should care about, especially if you...
The Importance of NAPS … to Your Website
Sometimes, I hear from clients who just don’t seem to be making any progress with search engine optimization on Google, even in light of the recent algorithm changes that made it easier to for local businesses to come up in search results. More often than not, my...
One Big Covid Lesson for Business Owners
All big “game-changing” events leave us with big lessons, and the current Covid pandemic is no exception. There will undoubtedly be many future changes – like more work from home arrangements and sick day policies – that will stem from the lessons we’re learning...
4 Ways to Bring Your Business Website Back to Life
Websites are often launched with big plans and lots of excitement. The business owners behind them invest a great deal of time and money getting them online, firm in the conviction they will devote the time and money needed to keep pages up to date, make sure plug-ins...
3 Reasons Every Small Business Needs to Try Local SEO
Local search engine optimization (SEO) is a literally transformative marketing channel for small businesses. And yet, we regularly talk with owners, managers, and executives who haven’t yet tried to optimize their websites to attract customers in their own...
9 Smart Investments for Your Small Business Website
We all know it’s smarter to spend a little bit of money today if it means getting a big return or avoiding a hefty bill tomorrow. Unfortunately, we run across a lot of business owners and marketing managers who aren’t making the smart, small investments they should be...
The Right Way to Use Social Media to Promote Your Business
Small business owners across the globe have been using social media to promote their business for years now. After all, social media does not only provide business owners with access to a whole new audience, but also gives them the chance to become as creative and...
5 Tips to Improve Your Local SEO
As the owner of a small business with a limited budget, you’re probably worried about the visibility of your brand. After all, chances are that you’re competing against behemoths of the industry with deep pockets and huge marketing budgets. Fortunately, however, a...