News/Media
4 Ways to Bring Your Business Website Back to Life
Websites are often launched with big plans and lots of excitement. The business owners behind them invest a great deal of time and money getting them online, firm in the conviction they will devote the time and money needed to keep pages up to date, make sure plug-ins...
3 Reasons Every Small Business Needs to Try Local SEO
Local search engine optimization (SEO) is a literally transformative marketing channel for small businesses. And yet, we regularly talk with owners, managers, and executives who haven’t yet tried to optimize their websites to attract customers in their own...
9 Smart Investments for Your Small Business Website
We all know it’s smarter to spend a little bit of money today if it means getting a big return or avoiding a hefty bill tomorrow. Unfortunately, we run across a lot of business owners and marketing managers who aren’t making the smart, small investments they should be...
The Right Way to Use Social Media to Promote Your Business
Small business owners across the globe have been using social media to promote their business for years now. After all, social media does not only provide business owners with access to a whole new audience, but also gives them the chance to become as creative and...
5 Tips to Improve Your Local SEO
As the owner of a small business with a limited budget, you’re probably worried about the visibility of your brand. After all, chances are that you’re competing against behemoths of the industry with deep pockets and huge marketing budgets. Fortunately, however, a...
Does SEO Still Work?
This is a question business owners seem to be asking their web design teams more and more. With each new Google algorithm update, and every fresh wave of competition for paid and organic search listings, a new crop of marketers wonders whether search engine...
A Surprising First Step for Job Seekers
There is a lot of advice out there about finding a job using the Internet, and more than a few guides that tell you how you can best take advantage of social media to orchestrate your next career move. That’s why I’m surprised so many job seekers miss an obvious first...
4 Ways Online Reputation Management Helps With SEO
If you’ve been reading my blog lately, you’ve already seen plenty of great reasons to invest a bit of time and money into online reputation management. Having customers say good things about you online can make it easier for you to grow your sales, while just a few...
5 Social Media Areas You Need to Address at Work
More and more, businesses are getting their employees involved in social media marketing. That makes good sense – most of us log on to sites like Facebook and Twitter anyway, and having “more hands on deck” makes it easier to post new content and respond to customers...
4 Subtle Ways to Improve Your Online Reputation
If you’ve been following my blog lately or have seen one of my presentations, then you already know I’m doing what I can to teach small business owners about online reputation management – something that can make a bigger impact on your bottom line than you might...
Why You Don’t Want an Intern Managing Your Social Accounts
Interns and social media can seem like the perfect combination. On the one hand, you have a group of young, ambitious people who (usually) have really strong computer and social networking skills. On the other, you’ve got small businesses that know they need to be...
How Do You Monitor Your Online Reputation?
I’m on a mission to help business owners, marketers, and job seekers to protect their reputations online. So today I want to share with you a handful of tools you can use to see what others are saying and, if necessary, to take action to clean up your profiles:...