News/Media
What Makes Local SEO So Great?
Local search engine optimization – which is the art and science of using Google to find buyers in your neighborhood – is more popular, and more powerful, than ever before. But business owners who haven’t taken advantage of this trend in the past sometimes ask: What...
Why Cats Work Better Than Ads on Social Media
If you’ve been on the major social media site today (and who hasn’t?), there’s a pretty good chance that you seen at least half a dozen cat pictures and memes. You probably saw dozens of ads too, but it’s the cats you remember, right? As a proud owner of two cats,...
Never Run Out of Blog Topics Again!
More often than not, the hardest part about developing a blog post is coming up with the original topic or inspiration. Writer’s block is a real thing, especially when writing is just one of many things you have to do in a day and you’re feeling pressure to come up...
How Should You Evaluate an Illinois Web Designer?
There are a lot of ways to compare different business web designers. You could look at their respective samples and see which ones you like. Or, you could compare fees and see who charges less. You might even sit down to have a consultation with each one to see which...
Putting Reviews to Work for Your Business
As most of my readers and clients will know already, I’m a huge proponent of online reputation management. If potential customers and referrals don’t see good things written about you when they look you up on Google, Facebook, or Yelp, they’re less likely to visit...
Why Your Online Directory Listings Have to Be Consistent
Online business directory listings were once a hot topic in the world of internet marketing and search engine optimization. By creating profiles and entering your information, you could earn valuable backlinks that would help you move to the top of Google’s listings...
What Almost Everyone Gets Wrong about Internet Marketing
If you want to start a lively discussion among a group of business owners, start talking about internet marketing statistics. Friends and strangers alike will gladly tell you where their pages rank on search engines, how many visitors they are receiving, and the...
The First Step Toward Improving Your Search Visibility
Often, when new clients come to us for web design and internet marketing, one of their first priorities is to improve their Google search engine ranking. They may be in a hurry to add new content, generate fresh inbound links, and optimize the keywords on their pages....
5 Big Internet Marketing Mistakes (That Are Incredibly Easy to Make)
The Internet is full of “must-do” lists when it comes to web design and Internet marketing. Click through popular blogs, our own included, and you’ll find many different tips on what you have to try, use, or manage if you want to find customers over the Internet....
WordCamps – Our Trip to Waukesha, WI
Last month Becca and I took a road trip to Waukesha, WI so I could speak at a WordCamp there. For those that do not know, WordCamps are sponsored by the WordPress foundation and are educational weekends for people who want to know more about how they can use...
How to Build a Great Blog Post
You don’t have to be a professional writer to come up with great blog posts week after week. You just have to follow this tried-and-true formula for content marketing success: Start with a timely topic – If you can tie your blog to a current trend or news...
Why Don’t Most New Year’s Resolutions Stick?
I’m not great at predicting the future, but there is one thing I can virtually guarantee: when the clock strikes midnight on New Year’s Eve, millions of Americans will have given themselves resolutions to stick to in 2016. Sadly, numerous studies have shown...