News/Media
Why Your Online Directory Listings Have to Be Consistent
Online business directory listings were once a hot topic in the world of internet marketing and search engine optimization. By creating profiles and entering your information, you could earn valuable backlinks that would help you move to the top of Google’s listings...
Online Reputation Management Explained in 60 Seconds
Although I’ve become something of an Illinois expert in the field of online reputation management, I find that lots of business owners, self-employed people, and professionals don’t really understand the term. Is it something you should care about, especially if you...
What Almost Everyone Gets Wrong about Internet Marketing
If you want to start a lively discussion among a group of business owners, start talking about internet marketing statistics. Friends and strangers alike will gladly tell you where their pages rank on search engines, how many visitors they are receiving, and the...
The First Step Toward Improving Your Search Visibility
Often, when new clients come to us for web design and internet marketing, one of their first priorities is to improve their Google search engine ranking. They may be in a hurry to add new content, generate fresh inbound links, and optimize the keywords on their pages....
5 Big Internet Marketing Mistakes (That Are Incredibly Easy to Make)
The Internet is full of “must-do” lists when it comes to web design and Internet marketing. Click through popular blogs, our own included, and you’ll find many different tips on what you have to try, use, or manage if you want to find customers over the Internet....
WordCamps – Our Trip to Waukesha, WI
Last month Becca and I took a road trip to Waukesha, WI so I could speak at a WordCamp there. For those that do not know, WordCamps are sponsored by the WordPress foundation and are educational weekends for people who want to know more about how they can use...
How to Build a Great Blog Post
You don’t have to be a professional writer to come up with great blog posts week after week. You just have to follow this tried-and-true formula for content marketing success: Start with a timely topic – If you can tie your blog to a current trend or news...
Why Don’t Most New Year’s Resolutions Stick?
I’m not great at predicting the future, but there is one thing I can virtually guarantee: when the clock strikes midnight on New Year’s Eve, millions of Americans will have given themselves resolutions to stick to in 2016. Sadly, numerous studies have shown...
The Best Reason to Use a Professional Web Designer
There are many, many reasons you should turn to a professional when you need a new website for your business. But, given that there are part-timers, overseas firms, and even do-it-yourself web templates out there, lots of business owners are tempted to try to save a...
One Fix for Email Unsubscribers
I love sending email newsletters. One thing I hate about it, though, is getting a report afterward and seeing that one of my subscribers has decided to take themselves off my list. That doesn’t just tell me they weren’t interested in reading what I had sent, but also...
Facebook Interview
Last month I gave a popular presentation on Facebook for SCORE Peoria. I was interviewed on Peoria's Good Company television show regarding Facebook. It's fun to talk to Mark and Gretchen. They did their homework and asked some good questions. Next year, SCORE had...
The Hard Truth About SEO
There is a lot of information out there about search engine optimization, but not a lot in the way of great advice. Let me explain: there are plenty of experts willing to teach you about tags, keyword density, page titles, and inbound links. They’ll happily take your...