News/Media

Putting Reviews to Work for Your Business

As most of my readers and clients will know already, I’m a huge proponent of online reputation management. If potential customers and referrals don’t see good things written about you when they look you up on Google, Facebook, or Yelp, they’re less likely to visit...

WordCamps – Our Trip to Waukesha, WI

Last month Becca and I took a road trip to Waukesha, WI so I could speak at a WordCamp there.  For those that do not know, WordCamps are sponsored by the WordPress foundation and are educational weekends for people who want to know more about how they can use...

How to Build a Great Blog Post

You don’t have to be a professional writer to come up with great blog posts week after week. You just have to follow this tried-and-true formula for content marketing success:   Start with a timely topic – If you can tie your blog to a current trend or news topic,...

One Fix for Email Unsubscribers

I love sending email newsletters. One thing I hate about it, though, is getting a report afterward and seeing that one of my subscribers has decided to take themselves off my list. That doesn’t just tell me they weren’t interested in reading what I had sent, but also...