by Tammy Finch | Nov 30, 2015 | Articles, Interviews, News
Want more of your subscribers to open your emails? That starts with writing better subject lines. Here are five easy ways you can make yours more compelling: #1: Ask a Question – see if you can frame your subject in the form of a question (like “Are you...
by Tammy Finch | Nov 17, 2015 | Articles, News
In a perfect world, you could set up a Google AdWords campaign, fill in your billing details, and then let it run forever… with fresh customers coming to your site every day without any further maintenance or input from you. In reality though, you do need to check on...
by Tammy Finch | Oct 15, 2015 | Articles, Interviews
Now that Google is emphasizing geography in its search results, and customers are increasingly turning to web directories instead of printed Yellow Pages guides, finding local customers is easier than ever with online marketing. And yet, we occasionally meet with...
by Tammy Finch | Oct 3, 2015 | Articles, Interviews
Sometimes, when we talk to web design clients about ongoing web maintenance, we can almost see them roll their eyes. It’s as if they’re thinking: “First we have to pay for the website, now you want us to pay to keep it, too?” That’s certainly one way to look at...
by Tammy Finch | Sep 27, 2015 | Articles, Interviews
There is a lot of information out there about search engine optimization, but not a lot in the way of great advice. Let me explain: there are plenty of experts willing to teach you about tags, keyword density, page titles, and inbound links. They’ll happily take your...
by Tammy Finch | Sep 21, 2015 | Articles, Interviews
Lots of online marketers, and especially newer ones, waste thousands and thousands of dollars in pay-per-click advertising every year because they neglect to follow one simple rule: look for buyers, not searchers. Never forget that the goal of your campaigns is to...
by Tammy Finch | Jul 31, 2015 | Articles, News, Uncategorized
This is a question any business owner who tries social media marketing inevitably ends up asking themselves. It’s another way of saying: “What is the time and effort I’m spending really worth?” The fact that social media is usually all about building relationships and...
by Tammy Finch | Jul 22, 2015 | Articles, News, Uncategorized
If you’ve been on the major social media site today (and who hasn’t?), there’s a pretty good chance that you seen at least half a dozen cat pictures and memes. You probably saw dozens of ads too, but it’s the cats you remember, right? As a proud owner of two cats,...
by Tammy Finch | Jun 18, 2015 | Articles, Interviews, New Services
Facebook ads – and social media advertising in general – present an interesting dilemma for a lot of business owners and marketers. On the one hand, we’ve all seen firsthand how quickly PPC ads took off, and were effective, as search engines gained in popularity. But...
by Tammy Finch | Mar 26, 2015 | Articles, Interviews, New Services, News, Uncategorized
Most of us will never come closer to a zombie apocalypse than the slow crawl through our Monday morning drive to work, but that doesn’t mean there aren’t a few things we can learn from our favorite undead drama. In fact, it turns out watching a little bit of TV...
by Tammy Finch | Mar 18, 2015 | Articles, Interviews, New Services, News
With almost 60% of your website visitors being mobile, what more evidence do you need to convert your website to a mobile responsive site? How about your Google ranking? Google wants your website to be mobile friendly or they will rank your website lower on their...
by Tammy Finch | Feb 16, 2015 | Articles, News, Uncategorized
So, someone went on the Internet and decided to say something bad about you, your company, or your products and services. The best thing to do is probably shrug it off, remember what your mom said about “sticks and stones,” and move on with your day… right? Probably...
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