The Catch-22 of Social Media Marketing

The Catch-22 of Social Media Marketing

There’s a new buzzword in social media marketing: engagement. In this case, though, there’s more to things than a trendy term. As it turns out, engagement really is the key to turning your social profiles into sales results. It’s easy to see why:...
Experiencing Cyber Attack Aniety?

Experiencing Cyber Attack Aniety?

The newest battle with ransomware is with the WannaCry attack. This ransomware has reached over 200,000 computers.  The attack locks people out of their computer and demands a ransom which increases the longer you wait. These attacks usually exploits vulnerable...
Putting Reviews to Work for Your Business

Putting Reviews to Work for Your Business

As most of my readers and clients will know already, I’m a huge proponent of online reputation management. If potential customers and referrals don’t see good things written about you when they look you up on Google, Facebook, or Yelp, they’re less likely to visit...
WordCamps – Our Trip to Waukesha, WI

WordCamps – Our Trip to Waukesha, WI

Last month Becca and I took a road trip to Waukesha, WI so I could speak at a WordCamp there.  For those that do not know, WordCamps are sponsored by the WordPress foundation and are educational weekends for people who want to know more about how they can use...
Facebook Interview

Facebook Interview

Last month I gave a popular presentation on Facebook for SCORE Peoria.  I was interviewed on Peoria’s Good Company television show regarding Facebook. It’s fun to talk to Mark and Gretchen.  They did their homework and asked some good questions.  Next...
Why Website Maintenance is Good Insurance

Why Website Maintenance is Good Insurance

Sometimes, when we talk to web design clients about ongoing web maintenance, we can almost see them roll their eyes. It’s as if they’re thinking: “First we have to pay for the website, now you want us to pay to keep it, too?” That’s certainly one way to look at it —...
Do You Need Local Customers?

Do You Need Local Customers?

Now that Google is emphasizing geography in its search results, and customers are increasingly turning to web directories instead of printed Yellow Pages guides, finding local customers is easier than ever with online marketing. And yet, we occasionally meet with...