Not every internet marketing fad turns out being “the next big thing.” Some are just fads, and a complete waste of money.

Over the last few years, though, we have seen social advertising – particularly in the form of Facebook PPC ads – become a profitable source of new business for a lot of clients. If you haven’t tried setting up a campaign, there are two reasons you should consider it…

First, Facebook Ads Are Inexpensive – because a lot of marketers aren’t paying close attention to Facebook’s advertising platform yet, competition isn’t nearly as intense as it is on Google. That means you could get lots of traffic for a low rate.

And Second, Facebook Ads Are Better Than Search Ads for Some Marketers – because Facebook advertising is based on demographics rather than keywords, it can actually be more effective for some companies. That’s particularly true if you have a popular product that doesn’t generate lots of searches.

With accounts that are easy to set up and credits available for new advertisers, there’s really no reason not to give Facebook ads a try and see what they can do for your business.