I’m on a mission to help business owners, marketers, and job seekers to protect their reputations online. So today I want to share with you a handful of tools you can use to see what others are saying and, if necessary, to take action to clean up your profiles:

Persona-co.com. This all-in-one service is mainly aimed at job seekers, but could be used by anyone concerned about managing their reputation online. For just $20 per year, they’ll keep an eye on your social accounts and help you delete any unwanted or outdated information.

Socialmention.com. This website lets you stay on top of topics and hashtags that are trending on social media. By entering your own name (or your company’s name, etc.), you can find out what people are saying about you, or have been recently.

Google Alerts. Want to be informed any time there is a news item or article about your business or industry? Just enter the keywords you want to stay on top of and let Google Alerts inform you when there’s something worth your attention.

Facebook privacy settings. These really are your first line of defense when it comes to protecting your reputation. There’s no reason for people who aren’t in your personal network to see who your friends are, view your personal photos, or have access to other sensitive information.

As helpful as these tools are, there is one that is even bigger, more important, and more readily available: Google’s search bar.

I recommend you set a reminder to Google your own name, and your company’s name, at least once every few weeks. Doing so is the fastest and easiest way to get a sense of what your online reputation is like (and how it might be changing over time). You’ll still want to take advantage of these other resources, of course, but Google’s search bar is an important first step when it comes to managing your reputation over the Internet.


Did you know Tammy Finch offers coaching, consulting, and seminars on online reputation management? Call or email today to find out more.