What Makes Local SEO So Great?

What Makes Local SEO So Great?

Local search engine optimization – which is the art and science of using Google to find buyers in your neighborhood – is more popular, and more powerful, than ever before. But business owners who haven’t taken advantage of this trend in the past sometimes ask: What...
Never Run Out of Blog Topics Again!

Never Run Out of Blog Topics Again!

More often than not, the hardest part about developing a blog post is coming up with the original topic or inspiration. Writer’s block is a real thing, especially when writing is just one of many things you have to do in a day and you’re feeling pressure to come up...
Putting Reviews to Work for Your Business

Putting Reviews to Work for Your Business

As most of my readers and clients will know already, I’m a huge proponent of online reputation management. If potential customers and referrals don’t see good things written about you when they look you up on Google, Facebook, or Yelp, they’re less likely to visit...
WordCamps – Our Trip to Waukesha, WI

WordCamps – Our Trip to Waukesha, WI

Last month Becca and I took a road trip to Waukesha, WI so I could speak at a WordCamp there.  For those that do not know, WordCamps are sponsored by the WordPress foundation and are educational weekends for people who want to know more about how they can use...
How to Build a Great Blog Post

How to Build a Great Blog Post

You don’t have to be a professional writer to come up with great blog posts week after week. You just have to follow this tried-and-true formula for content marketing success:   Start with a timely topic – If you can tie your blog to a current trend or news topic,...