Why Website Management Matters

Why Website Management Matters

Website management – having your designer look after your website after it’s been launched – is an inexpensive and underrated service. Although a lot of business people treat the ongoing maintenance of their web presence as an afterthought, they can help you...
How Often do You Need to Check an Adwords Account?

How Often do You Need to Check an Adwords Account?

In a perfect world, you could set up a Google AdWords campaign, fill in your billing details, and then let it run forever… with fresh customers coming to your site every day without any further maintenance or input from you. In reality though, you do need to check on...
Do you Need Local Customers?

Do you Need Local Customers?

Now that Google is emphasizing geography in its search results, and customers are increasingly turning to web directories instead of printed Yellow Pages guides, finding local customers is easier than ever with online marketing. And yet, we occasionally meet with...
Why Website Maintenance is Good Insurance

Why Website Maintenance is Good Insurance

Sometimes, when we talk to web design clients about ongoing web maintenance, we can almost see them roll their eyes. It’s as if they’re thinking: “First we have to pay for the website, now you want us to pay to keep it, too?”   That’s certainly one way to look at it —...
The Hard Truth About SEO

The Hard Truth About SEO

There is a lot of information out there about search engine optimization, but not a lot in the way of great advice. Let me explain: there are plenty of experts willing to teach you about tags, keyword density, page titles, and inbound links. They’ll happily take your...
What Is a Facebook Fan Really Worth?

What Is a Facebook Fan Really Worth?

This is a question any business owner who tries social media marketing inevitably ends up asking themselves. It’s another way of saying: “What is the time and effort I’m spending really worth?” The fact that social media is usually all about building relationships and...
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