A lot of clients expect pay-per-click advertising on Facebook to be similar to Google’s AdWords platform. It is, but with one key distinction – Facebook advertising lets you target a kind of person instead of a search phrase. That’s a big deal for two reasons:
Buyers can’t search what they don’t know – some products and services don’t do well with traditional search engine advertising simply because people don’t know enough about them to search for them. If your product is brand-new, or relatively unknown, marketing it via social media might be a good choice.
There is the opportunity for social sharing – if people like your ads, or your products and services, they can easily share them with others —whom also have a want or need — directly within Facebook. In that way, you can get a lot more mileage-per-click on Facebook then you can from Google.
Could Facebook advertising be the tool that helps you improve your company’s profitability this year? There’s only one way to find out. Contact us today to schedule a free consultation and learn about your options.
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