News/Media
4 Ways Online Reputation Management Helps With SEO
If you’ve been reading my blog lately, you’ve already seen plenty of great reasons to invest a bit of time and money into online reputation management. Having customers say good things about you online can make it easier for you to grow your sales, while just a few...
5 Social Media Areas You Need to Address at Work
More and more, businesses are getting their employees involved in social media marketing. That makes good sense – most of us log on to sites like Facebook and Twitter anyway, and having “more hands on deck” makes it easier to post new content and respond to customers...
4 Subtle Ways to Improve Your Online Reputation
If you’ve been following my blog lately or have seen one of my presentations, then you already know I’m doing what I can to teach small business owners about online reputation management – something that can make a bigger impact on your bottom line than you might...
Why You Don’t Want an Intern Managing Your Social Accounts
Interns and social media can seem like the perfect combination. On the one hand, you have a group of young, ambitious people who (usually) have really strong computer and social networking skills. On the other, you’ve got small businesses that know they need to be...
How Do You Monitor Your Online Reputation?
I’m on a mission to help business owners, marketers, and job seekers to protect their reputations online. So today I want to share with you a handful of tools you can use to see what others are saying and, if necessary, to take action to clean up your profiles:...
Positive Online Reviews: Is It Better to Give Than to Receive?
When it comes to online reputation management, one of the standard pieces of advice is “do everything you can to get positive reviews from customers.” That’s certainly a good idea, and something that can make you more prominent and trusted over the Internet. But an...
3 Tips for Cleaning Up Your Act Online
Online reputation management is a bigger and more important topic than ever. These days, colleagues and customers don’t just visit your company’s website; they’ll search through Google for information about businesses and individuals, and then do the same on their...
The Catch-22 of Social Media Marketing
There's a new buzzword in social media marketing: engagement. In this case, though, there's more to things than a trendy term. As it turns out, engagement really is the key to turning your social profiles into sales results. It's easy to see why: Racking up lots of...
5 Ways to Double the Size of Your Local Email Marketing List
Email marketing is the sales equivalent of a Swiss Army knife. Not only is it easy, cheap, and effective, but can be used to do any number of tasks. Get a strong list of local buyers together and you can announce new products, promote events, jumpstart sales with a...
Experiencing Cyber Attack Aniety?
The newest battle with ransomware is with the WannaCry attack. This ransomware has reached over 200,000 computers. The attack locks people out of their computer and demands a ransom which increases the longer you wait. These attacks usually exploits vulnerable...
What Makes Local SEO So Great?
Local search engine optimization – which is the art and science of using Google to find buyers in your neighborhood – is more popular, and more powerful, than ever before. But business owners who haven’t taken advantage of this trend in the past sometimes ask: What...
Why Cats Work Better Than Ads on Social Media
If you’ve been on the major social media site today (and who hasn’t?), there’s a pretty good chance that you seen at least half a dozen cat pictures and memes. You probably saw dozens of ads too, but it’s the cats you remember, right? As a proud owner of two cats,...