What Is a Facebook Fan Really Worth?

What Is a Facebook Fan Really Worth?

This is a question any business owner who tries social media marketing inevitably ends up asking themselves. It’s another way of saying: “What is the time and effort I’m spending really worth?” The fact that social media is usually all about building relationships and...
Why Bad Words Really Can Hurt You

Why Bad Words Really Can Hurt You

So, someone went on the Internet and decided to say something bad about you, your company, or your products and services. The best thing to do is probably shrug it off, remember what your mom said about “sticks and stones,” and move on with your day… right? Probably...
Productivity Playlist

Productivity Playlist

My email newsletter this month is about productivity.  Being a life long procrastinator, I need all the help I can get to assist me in getting things done!  I’m a big music lover and music has been the best weapon for helping move forward whether it’s...
Reputation Management Presentation

Reputation Management Presentation

Yesterday, I presented a new seminar for the Illinois Central College Alumni association about managing your Online Reputation. I have to admit, I was a bit nervous because I had never done this presentation before and the information was new. I thought it was very...
Social Media Management in Central Illinois

Social Media Management in Central Illinois

Why Should You Hire a Social Media Consultant? Social media marketing – that is, the art and science of finding new customers through sites like Facebook, Twitter, and LinkedIn – is still incredibly new, even by Internet standards. Already, however, there are certain...