by Tammy Finch | Sep 21, 2015 | Articles, Interviews
Lots of online marketers, and especially newer ones, waste thousands and thousands of dollars in pay-per-click advertising every year because they neglect to follow one simple rule: look for buyers, not searchers. Never forget that the goal of your campaigns is to...
by Tammy Finch | Jul 31, 2015 | Articles, News, Uncategorized
This is a question any business owner who tries social media marketing inevitably ends up asking themselves. It’s another way of saying: “What is the time and effort I’m spending really worth?” The fact that social media is usually all about building relationships and...
by Tammy Finch | Jul 22, 2015 | Articles, News, Uncategorized
If you’ve been on the major social media site today (and who hasn’t?), there’s a pretty good chance that you seen at least half a dozen cat pictures and memes. You probably saw dozens of ads too, but it’s the cats you remember, right? As a proud owner of two cats,...
by Tammy Finch | Jun 18, 2015 | Articles, Interviews, New Services
Facebook ads – and social media advertising in general – present an interesting dilemma for a lot of business owners and marketers. On the one hand, we’ve all seen firsthand how quickly PPC ads took off, and were effective, as search engines gained in popularity. But...
by Tammy Finch | Mar 26, 2015 | Articles, Interviews, New Services, News, Uncategorized
Most of us will never come closer to a zombie apocalypse than the slow crawl through our Monday morning drive to work, but that doesn’t mean there aren’t a few things we can learn from our favorite undead drama. In fact, it turns out watching a little bit of TV...
by Tammy Finch | Mar 18, 2015 | Articles, Interviews, New Services, News
With almost 60% of your website visitors being mobile, what more evidence do you need to convert your website to a mobile responsive site? How about your Google ranking? Google wants your website to be mobile friendly or they will rank your website lower on their...
by Tammy Finch | Feb 16, 2015 | Articles, News, Uncategorized
So, someone went on the Internet and decided to say something bad about you, your company, or your products and services. The best thing to do is probably shrug it off, remember what your mom said about “sticks and stones,” and move on with your day… right? Probably...
by Tammy Finch | Jan 10, 2015 | Articles, Uncategorized
My email newsletter this month is about productivity. Being a life long procrastinator, I need all the help I can get to assist me in getting things done! I’m a big music lover and music has been the best weapon for helping move forward whether it’s...
by Tammy Finch | Jan 3, 2015 | Articles, New Services, News
I can’t think of one of my clients who doesn’t want to be on Google’s first page. I’m asked all the time “How do I get on the first page of Google?” I usually give them my regular answer, a good adaptive (responsive) website, social...
by Tammy Finch | Nov 13, 2014 | Articles, New Services
Yesterday, I presented a new seminar for the Illinois Central College Alumni association about managing your Online Reputation. I have to admit, I was a bit nervous because I had never done this presentation before and the information was new. I thought it was very...
by Tammy Finch | Oct 29, 2014 | Articles, News, Uncategorized
I had the opportunity to present a seminar on Email Marketing with Constant Contact. The attendees were very receptive to the technology and asked a lot of intelligent questions. Many people came by my booth and immediately I sensed they were all problem solvers. They...
by Tammy Finch | Oct 17, 2014 | Articles, Interviews
Why Should You Hire a Social Media Consultant? Social media marketing – that is, the art and science of finding new customers through sites like Facebook, Twitter, and LinkedIn – is still incredibly new, even by Internet standards. Already, however, there are certain...
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