The Internet is full of “must-do” lists when it comes to web design and Internet marketing. Click through popular blogs, our own included, and you’ll find many different tips on what you have to try, use, or manage if you want to find customers over the Internet.
Knowing which mistakes to avoid is just as important as realizing which best practices you have to follow, however. For that reason, we’d like to point out five big Internet marketing mistakes that are incredibly easy to make:
- Pestering your customers. Email marketing is incredibly valuable, but lots of companies use it to simply badger their customers week after week (or even several times per week) with one offer after another. Be sure to mix up your sales pitches with some informative articles and ideas, so your customers don’t feel like you’re just contacting them when you want something.
- Sounding just like your competitors. A lot of business owners and managers are at a loss when it comes to describing or differentiating their companies, so they adopt the approach to either copy their competitors or come up with web content that is similar to what they’ve seen. The end result, though, is a set of pages that doesn’t set a business apart from the competition.
- Promoting too many sales or discounts. When you’re constantly having sales and offering discounts, you don’t just give your business a short-term revenue boost – you also teach your customers that they can get your products or services for less if they are willing to wait long enough. In other words, discounting too much or too often can make it virtually impossible for you to find customers for your normal prices.
- Not building trust. Today’s consumers have a lot of skepticism when it comes to what they read and see on the Internet. That’s why it’s up to you to do everything you can to build trust and credibility on your website. Show them that their transactions are safe, that you’ve been in business for a long time, and that other customers are willing to vouch for you. That brings us to…
- Ignoring online reviews. The online reviews your company has are your most important marketing tool, because they essentially amount to word-of-mouth advertising. Do everything you can to encourage buyers to leave good reviews for your business, and take immediate action to clean things up if the feedback you get is less than stellar.
Are you working against your own Internet marketing success by making these common mistakes? If so, the first step is realizing that they’re holding you back and deciding to be smarter in the future. The second step is to call us today and let us show you how we can make your website more effective and profitable at the same time.
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